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This article highlights the pitfalls of small business owners imitating the marketing strategies of large companies, emphasizing that their differing agendas and substantial marketing budgets can lead to failure. Instead, small businesses should focus on their unique priorities, particularly profitability, to develop effective marketing approaches.

This article emphasizes three essential questions every entrepreneur must answer for long-term success: identifying the target customer, defining the problem being solved, and understanding why customers choose their product. By focusing on these aspects, entrepreneurs can enhance their marketing strategies and effectively address customer needs to drive business growth.